In late 2018, leveraging her experience from working with startups, Sarah Somers launched DESEDA, a line of luxe silk scarves. Each hand-finished square is printed in Italy and designed in collaboration with artists from around the world. “I love the idea of being able to come up with a timeless piece that I can bring directly to the consumer,” says Sarah, whose love for scarves began when it was one of the only ways she could make a fashion statement when her former work life on NYC’s Wall Street required a more conservative look. She started DESEDA to help others feel just as polished with a special go-to accessory that’s effortlessly chic and radiates self-expression. Sarah creates her line of limited-edition scarves in different sizes and aesthetics to accommodate different personal styles. “I also really like working with artists from all over the globe to tell beautiful stories.” According to Sarah, scarves can be fashionably worn by any one, of any age, and of any size. Sarah’s “Scarfie of the Day” stories on Instagram provide a daily dash of inspiration for how to make wearing a scarf fresh, modern, and easy.
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