Gearhead is designed and founded by artist, creative director, New Yorker wannabe, concertgoer and troublemaker: Paula Hare.
Before launching Gearhead, Paula Hare spent several years developing and promoting Sargento Foods, Whitsons Culinary Group, Palermos Pizza, and other brands. This experience expanded her knowledge of marketing, branding, package design, digital design and communications, photography and public relations. With these developed skills and her expertise in painting and fashion design, she shifted her focus to building her own brand, Gearhead. Hare now alters and reinvents clothing, handbags, jewelry, shoes and more with custom lettering, embroidering, sequins, patches and more to make each design creative and unique.
Hare’s hand-painted fashion line includes items made of distressed denim and worn leather or camouflage jackets. The label’s trend-driven collections are inspired by rock and roll and urban street fashions found at stand out boutiques in San Francisco and New York City. Each artist-signed, limited-edition, or one-of-a-kind statement piece is designed, painted, repurposed or constructed using quality fabrics, genuine fur, leather, camo, and denim.
Hare’s fashion line is sold in several stores throughout Wisconsin, one store in Illinois (Chicago), Michigan, and South Dakota (Sturgis/Deadwood). She is also working on a collaboration with Finn & Lucca, a retailer in Baileys Harbor, Wisconsin, to develop “edgy nautical” limited edition and one-of-a-kind apparel.