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Wantable is a young but mighty organization headquartered in Milwaukee’s Walker’s Point neighborhood with a fulfillment center by the MKE Airport. Wantable is a “try before you buy” clothing service that combines the art of styling with the power of data science to help customers curate their perfect wardrobe. Whether you’re seeking style advice or just trying to simplify your life, their talented team is here to help you discover amazing products and inspire you to live life more beautifully.

When Wantable started back in 2012, they had just 3 employees. Now, the Wantable family has grown to almost 200! From really talented stylists to super smart data scientists, the growing team works hard every day to send customers amazing products that they’ll love. Each individual is dedicated to creating a truly personalized retail experience by learning all about their customers one Edit at a time.

Through a brief Style or Fitness quiz and communication with your Stylist, each Edit is carefully curated and handpicked by a real person just for you and conveniently delivered straight to your door (it’s like a gift from the style gods). You can also browse the Stream–Wantable’s patent-pending feature that allows you to scroll through hundreds of featured items–to request or decline pieces for your next Edit. Your Stylist will prioritize your requests and never send anything you’ve declined, ensuring that your Edits get better every single time.

To get started, visit their website at Any questions? Reach out to [email protected] and one of their Customer Advocates would be happy to help.


Click here for the archive of Milwaukee Fashion Initiative Member Spotlights.

3/23/2019 – Educational Seminar and Workshop

Do you have a brand or line idea? Do you have samples of your product?

Do you know who your customer is? Do you know how to source a manufacturer?

Do you know how to cost your product? Do you know what retailers are even looking for?

On March 23rd, join three experienced industry professionals who will cover topics across product development, merchandising strategies, design, textiles, quality assurance, sourcing and manufacturing.

Get ready to cover some of the most overlooked aspects of launching your brand.

Who: Industry Professionals, Sarah Ferrence of Mod. Merchant, Lynne Dixon-Speller of Edessa School of Fashion, and Kelly Mutsch of Ram Group Inc.

What: Educational Seminar and Workshop

When: March 23, 2019 from 8:30 a.m. – 12:30 p.m.  (Please arrive between 8:00 a.m. – 8:30 a.m. for registration)

Where: Foley & Lardner LLP, US Bank Building, 777 E. Wisconsin Ave., 40th Floor, East Conference Room

Cost: $147 per person (Save $50 with a discount code for MFI Members! Contact [email protected] for discount.)

For questions, please contact: [email protected]

Click Here to Register!

3/07/2019 — Red Dress Collection

Support members of the Milwaukee Fashion Initiative and fashion businesses around Milwaukee at this year’s Red Dress Collection presented by Gerhard’s, Faye’s, Mount Mary, and the Wisconsin Beef Council.

Donations will go towards preventing heart disease and stroke.

For more information and to sign up, click here.

Date: Thursday, March 7
Time: 5:30 – 7:30PM
Location: Italian Community Center, 631 E. Chicago St., Milwaukee, WI 53202

3/10/2019 – RUNWAY YOUR WAY – Girls Empowerment Fashion Show: Benefiting the Leukemia and Lymphoma Society (LLS)

Maddy is raising money for LLS through the Students of the Year program in honor of her uncle who lost his battle with Leukemia this past October. She has been involved in fashion for half of her young life and is using her experience as a way to raise money while at the same time empower girls through positive thoughts and self-affirmation.

The program partners with IAMSEEME, a girl EMPOWERMENT clothing brand, that has a similar mission. IAMISEEME encourages girls to define themselves first, never letting others dictate who they want you to be. This brand promotes empowering words and messages for you to read for yourself, as you look in the mirror affirming the person you are inside.

If you, a friend, or family member would like to participate, come experience the runway! All girls are welcome! Rehearsal and coaching, light hair and make-up will be offered. Join Maddy as she puts together a POWERFUL GIRL SQUAD for the most uplifting FASHION SHOW this city has ever seen.

Date: Sunday, March 10, 2019
Time: 4:00 pm
Location: Casablanca – 17800 W. Bluemound Road, Brookfield WI

Visit for more information. Model registration opens on Feb. 5th, 2019.

Follow @iamiseeme on Instagram for updates.


Elena Velez

A native of Milwaukee, Wisconsin, Elena is a recent graduate of Parsons School of Design with a dual focus on fashion design and creative entrepreneurship. Recently named by i-D magazine as one of “five under-the-radar designers to discover at NYFW,” her thesis collection was shown in September of 2018 at both New York Fashion Week, under the mentorship of VFiles, and London Fashion Week as a guest of the Swedish Fashion Council. Featured in Vogue, Business of Fashion, WWD, Vice Media, Paper Magazine, and Dazed, her work has taken her around the world from Paris to Sydney, and finally New York where she currently resides.

Elena approaches conceptual fashion design through a fine art lens, placing authenticity of process before aesthetic: reflection above result. As a creative problem solver, Elena recognizes her ability as a designer to serve as pioneer of positive change, aspiring to one day lead a sustainably conscious fashion label that rejects the current conventions of excess, fast fashion, and ecological disregard, while stressing quality of design, community empowerment, and compelling storytelling as ultimate remedy.

Click here for the archive of Milwaukee Fashion Initiative Member Spotlights.

1/31/2019 – Fashion Law: 2018 Year in Review (Foley Web Conference)

Fashion Law – 2018 Year in Review

In a world that seems to have become entirely brand focused, legal issues involving fashion houses and apparel and beauty companies, are increasing in frequency and significance.

2018 bore witness to several stand out cases involving some of the world’s most recognizable brands, including Balenciaga, Converse, Gucci, Levi’s, UGG, and YSL. These noteworthy cases highlight the ramifications for designers, manufacturers, retailers, and the fashion and apparel industry at large in 2019.

And although the number of fashion-focused intellectual property, trademark infringement, and trade dress cases on dockets continues to rise, it is no surprise that some also involve a host of other legal issues, including influencer marketing and FTC issues, ADA website compliance lawsuits, and tax matters.

Join Foley & Lardner’s Trademark, Copyright & Advertising Team for a one-hour web conference on Thursday, January 31st at 11:00 am CT, as they discuss 2018’s significant fashion cases and how they may impact the industry going forward.

Topics and cases for discussion include:

  • Post Star Athletica: How Other Courts Have Interpreted the Test for “Copyrightability” of Pictorial, Graphical, and Sculptural Elements of Useful Articles, Specifically Clothing
  • Converse Inc. v. ITC: Trade Dress Decision
  • Takeaways of Levis v. YSL: Pocket Tab Case
  • The Impact of the Balenciaga Car Freshener Design Suit: Fashion Collaborations with Consumer/Non-Fashion Brands Could Give Rise to an Increased Likelihood of Confusion
  • Developments in Trademark Infringement Settlements: Gucci v. Forever 21
  • Tips for Preventing Against “Genericness” Claims: Deckers Outdoor Corp. v. Australian Leather Pty. Ltd., et al.
  • Influencer Partnerships and FTC Guidelines Regarding Disclosure
  • Americans with Disabilities Act (ADA): Accessible Websites and Compliance
  • Sales Tax Collection: Wayfair v. South Dakota

For more information and to register for the web conference, please click here.

CLE Information

Foley & Lardner LLP will apply for CLE credit after the program, wherever applicable. Foley & Lardner LLP certifies that this activity has been approved for California MCLE credits by the State Bar of California in the amount of 1.0 General credit hour. Foley & Lardner LLP is a State Bar of California MCLE approved provider. Please note that participants must log in to the web portion on the date of the event and answer the CLE polling question; credit may not be obtained by viewing and/or listening to a program recording after the event. Certificates of attendance will be distributed to eligible participants approximately eight weeks after the webinar via email.

This program is appropriate for newly admitted and experienced attorneys.

New York licensed attorneys admitted two years or less are not eligible to earn CLE credit through nontraditional formats.

1/18/2019 – Fancier Magazine Release Party

Take a peek inside Milwaukee’s wedding scene at Fancier Magazine’s upcoming magazine release party!  The event is a great opportunity to learn more about the up-and-coming wedding magazine and connect with their local collaborators.

Friday, January 18
6:00 p.m. – 10:00 p.m.
Journeyman Hotel – 310 E. Chicago Street, Milwaukee, WI 53202